The combination of their new releases and retroing of classic colorways from the AJ numbered series has created a formula for success that is unmatched. With new sneakers constantly being released or scheduled for future dates, keeping up with the hottest and latest Air Jordans can become a daunting task, even for seasoned sneakerheads. The Air Jordan 1 paved the way for colorful basketball sneakers. It transformed the way people looked at athletic shoes.